宣傳單頁(yè)的品格決定了設(shè)計(jì)的成敗，如何提升宣傳單頁(yè)的品格，也是設(shè)計(jì)中的重要課題，從技術(shù)角度來(lái)看，我們可以找到一些原則：版式結(jié)構(gòu)、宣傳單頁(yè)色調(diào)、宣傳單頁(yè)設(shè)計(jì)獨(dú)特性等等，但是還是要提高設(shè)計(jì)者自身修養(yǎng)和見(jiàn)識(shí)，因?yàn)?，設(shè)計(jì)工作更多的是一種創(chuàng)造性的思維方式。那么如何提升企業(yè)宣傳單頁(yè)的品格？濟(jì)南宣傳單頁(yè)印刷廠家為您講解幾點(diǎn)。

The character of the leaflet determines the success or failure of the design. How to improve the character of the leaflet is also an important topic in the design. From a technical point of view, we can find some principles: layout structure, the color of the leaflet, the uniqueness of the leaflet design, and so on. But it is also necessary to improve the designer's self-cultivation and insight, because the design work is more of a creative way of thinking. So how to improve the character of the corporate leaflet? Jinan leaflet printing factory will explain some points for you.

宣傳單頁(yè)版式結(jié)構(gòu)的處理?

How to deal with the layout structure of leaflets?

版式結(jié)構(gòu)是宣傳單頁(yè)設(shè)計(jì)中的核心，選擇不同的版式結(jié)構(gòu)與宣傳單頁(yè)的內(nèi)容密切相關(guān)，比如：在設(shè)計(jì)“企業(yè)宣傳單頁(yè)”時(shí)，我們先要了解的是行業(yè)特點(diǎn)和企業(yè)特色，其設(shè)計(jì)的結(jié)構(gòu)既要體現(xiàn)行業(yè)特點(diǎn)，又要突出企業(yè)特色，從而，使設(shè)計(jì)的畫出脫穎而出。在版式結(jié)構(gòu)上的品格，要注意以下幾方面。

The layout structure is the core of the leaflet design. The selection of different layout structures is closely related to the content of the leaflet. For example, when designing the "enterprise leaflet", we should first understand the industry characteristics and enterprise characteristics. The design structure should not only reflect the industry characteristics, but also highlight the enterprise characteristics, so that the design can stand out. Pay attention to the following aspects in the character of the layout structure.

宣傳單頁(yè)印刷設(shè)計(jì)的整體性和統(tǒng)一性?

Is the integrity and uniformity of leaflet printing design?

在宣傳單頁(yè)的設(shè)計(jì)中，往往容易出現(xiàn)版式結(jié)構(gòu)的變化過(guò)多，前后缺乏關(guān)聯(lián)性，使觀者的視覺(jué)沒(méi)有連續(xù)性，造成混亂感，從而影響宣傳單頁(yè)的品格，因此，當(dāng)確定了宣傳單頁(yè)的基本版式結(jié)構(gòu)后，一定不要有太大的變動(dòng)，局部可以變化，這樣，看似設(shè)計(jì)前后沒(méi)有太大的變化，恰恰是這種不變的規(guī)律性，提高了宣傳單頁(yè)的整體性美感，這就好比我們閱兵的方陣一樣，整體和統(tǒng)一會(huì)給我們震撼片

In the design of leaflets, it is often easy to have too many changes in the layout structure and lack of relevance before and after the design, so that the viewer's vision is not continuous, resulting in a sense of confusion, thus affecting the character of the leaflets. Therefore, when the basic layout structure of the leaflets is determined, it must not change too much, and local parts can change, so it seems that there is not too much change before and after the design, which is precisely the same regularity, It improves the overall aesthetic feeling of the leaflet, which is just like the square array of our military parade. The overall and unified will give us a shocking film

設(shè)計(jì)的虛實(shí)與留白?

Is the design empty or empty?

虛實(shí)與留白在宣傳單頁(yè)版式中，有著重要的意義，它對(duì)于我們宣傳單頁(yè)的品格起著決定的作用，在很多宣傳單頁(yè)里，我們看到，為了在有限的版式里放進(jìn)無(wú)限多的內(nèi)容，使得整個(gè)版式不透氣，感覺(jué)就是信息的堆積，文字的拼貼，不僅降低了宣傳單頁(yè)的品格，而且也降低了閱讀的興趣，從而，失去了宣傳單頁(yè)宣傳的本意，由此可見(jiàn)，舍去一些版面，得到的是目的，留白不僅使我們的版式有張有弛，從容，同時(shí)，也使我們的信息得到有效的傳播，還提高了宣傳單頁(yè)的品格。

In the layout of the leaflet, false and blank are of great significance. They play a decisive role in the character of our leaflet. In many leaflets, we can see that in order to put unlimited content in the limited format, the whole format is airtight. The sense is the accumulation of information. The collage of words not only reduces the character of the leaflet, but also reduces the interest in reading, We have lost the original intention of the leaflet propaganda. It can be seen from this that the purpose is to get rid of some pages. The blank space not only makes our format relaxed and relaxed, but also makes our information effectively spread, and also improves the character of the leaflet.

宣傳單頁(yè)印刷設(shè)計(jì)的點(diǎn)、線、面?

What is the point, line and surface of leaflet printing design?

點(diǎn)、線、面是版式結(jié)構(gòu)重要抽象元素，一個(gè)有趣的版面，只有將點(diǎn)、線、面有機(jī)的整合在一起，才能實(shí)現(xiàn)，“面”是我們版式中不可或缺的元素，它決定了版式的整體；“線”是版式設(shè)計(jì)中的橋梁，它決定了版式的框架；“點(diǎn)”是版式設(shè)計(jì)中的精靈，它給版式帶來(lái)了活力，一個(gè)優(yōu)良而具有品格的版式設(shè)計(jì)都離不開(kāi)點(diǎn)、線、面的巧妙結(jié)合。

Point, line and plane are important abstract elements of layout structure. An interesting layout can only be realized by organically integrating point, line and plane. "Plane" is an indispensable element in our layout, which determines the overall layout; "Line" is the bridge in layout design, which determines the framework of layout; "Dot" is the spirit of layout design, which brings vitality to the layout. A good and high-quality layout design cannot be separated from the ingenious combination of dots, lines and faces.

宣傳單頁(yè)設(shè)計(jì)在各行各業(yè)的應(yīng)用相當(dāng)廣泛，展覽會(huì)，企業(yè)介紹，產(chǎn)品推廣，畫家介紹，市場(chǎng)營(yíng)銷等等，宣傳單頁(yè)的品格決定了設(shè)計(jì)的成敗，要把一本宣傳單頁(yè)做出品格和特色并非一件易事，在設(shè)計(jì)中要從宣傳單頁(yè)版式結(jié)構(gòu)、宣傳單頁(yè)色調(diào)、宣傳單頁(yè)設(shè)計(jì)獨(dú)特性三個(gè)方面著手。以上內(nèi)容希望給您幫助，關(guān)注網(wǎng)站http://wwwsonystyle.com.cn！

The leaflet design is widely used in all walks of life. Exhibition, enterprise introduction, product promotion, artist introduction, marketing and so on. The quality of the leaflet determines the success or failure of the design. It is not easy to make the character and characteristics of a leaflet. In the design, we should start from three aspects: the layout structure of the leaflet, the tone of the leaflet, and the uniqueness of the leaflet design. I hope to help you with the above content, and pay attention to the website http://wwwsonystyle.com.cn ！