宣傳單又稱為宣傳單頁(yè)，是現(xiàn)在的商家為了宣傳自己的一種紙質(zhì)的印刷品。宣傳單根據(jù)作用可以分成兩大部分：一種是用于推廣自身商品的，一種是為了進(jìn)行公益宣傳的。它通過(guò)紙質(zhì)的靜態(tài)傳播途徑，來(lái)幫助消費(fèi)者了解商家的產(chǎn)品和，具有更長(zhǎng)的宣傳周期，那么，我們?cè)撛鯓幼龊眯麄鲉螛颖居∷⒛?

Flyer, also known as flyer page, is a kind of paper-based printed matter for businesses to promote themselves. According to the role of leaflets can be divided into two parts: one is used to promote their own goods, one is for public welfare publicity. It helps consumers understand the products and brands of businesses through the paper-based static communication channel, and has a longer publicity cycle. So, how can we do a good job in the sample printing of leaflets?

宣傳單樣本要經(jīng)過(guò)一系列的設(shè)計(jì)和排版，要選擇和進(jìn)行宣傳單的設(shè)計(jì)模板，構(gòu)建出合理的框架。宣傳單樣本要具有明確的宣傳主題，對(duì)于需要宣傳的產(chǎn)品進(jìn)行形象生動(dòng)的介紹，吸引消費(fèi)者的興趣。因此，在進(jìn)行宣傳單樣本印刷時(shí)，也需要經(jīng)過(guò)設(shè)計(jì)和排版，印刷的紙張也需要進(jìn)行選擇，針對(duì)需要宣傳的產(chǎn)品特性來(lái)選擇適合的紙張。

Flyer samples need to go through a series of design and typesetting, to select and carry out the flyer design template, to build a reasonable framework. Leaflet samples should have a clear theme, for the need to publicize the product vivid introduction, to attract the interest of consumers. Therefore, when printing the leaflet sample, it also needs to be designed and typeset, and the printed paper also needs to be selected, so as to select the suitable paper according to the product characteristics that need to be publicized.

                            

隨著印刷行業(yè)的發(fā)展，現(xiàn)在的印刷工藝也不斷地有了發(fā)展和變化。我們現(xiàn)在在進(jìn)行宣傳單樣本印刷時(shí)經(jīng)常會(huì)用到的工藝大致有：燙金燙銀、UV、起凸、壓凹、壓紋、模切等，這些工藝是針對(duì)產(chǎn)品的不同特性而產(chǎn)生的，能夠針對(duì)性的來(lái)體現(xiàn)產(chǎn)品的品質(zhì)。因此，在后期的印刷過(guò)程中，需要我們進(jìn)行合理的選擇，來(lái)保證宣傳單樣本的品質(zhì)。

With the development of printing industry, the printing technology has been developing and changing. We are now in the flyer sample printing often used in the process are: bronzing, silver, UV, convex, concave, embossing, die-cutting, etc., these processes are produced for the different characteristics of the product, can be targeted to reflect the quality of the product. Therefore, in the later printing process, we need to make a reasonable choice to ensure the quality of flyer samples.

宣傳單樣本印刷對(duì)于產(chǎn)品宣傳具有重要的意義，人們?cè)诮佑|到實(shí)際的產(chǎn)品時(shí)，對(duì)于產(chǎn)品的了解是基于手中的宣傳單所傳達(dá)的信息和視覺(jué)體驗(yàn)中的。因此，為了提高宣傳效果，在進(jìn)行宣傳單印刷時(shí)，我們要盡可能的保證宣傳單中圖片的畫(huà)質(zhì)和色彩得到好的體現(xiàn)，需要對(duì)紙張和印刷工藝進(jìn)行合理的選擇和利用。

Flyer sample printing is of great significance for product publicity. When people come into contact with the actual product, their understanding of the product is based on the information and visual experience conveyed by the flyer in their hands. Therefore, in order to improve the publicity effect, we should try our best to ensure that the picture quality and color in the flyer are well reflected when printing the flyer. We need to make reasonable selection and use of paper and printing technology.

宣傳單能夠幫助消費(fèi)者更快的了解產(chǎn)品的功能和外觀，是一種很好地宣傳營(yíng)銷方式。因此，在進(jìn)行宣傳單樣本印刷時(shí)，我們需要經(jīng)過(guò)一定的設(shè)計(jì)和排版，保證宣傳效果，讓得到宣傳的產(chǎn)品為企業(yè)和公司帶來(lái)可觀的經(jīng)濟(jì)收益。

Flyers can help consumers understand the function and appearance of products faster, which is a good way of publicity and marketing. Therefore, we need to go through certain design and typesetting to ensure the publicity effect when we print the leaflet samples, so that the publicized products can bring considerable economic benefits to the enterprise and the company.

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