傳媒廣告我們都十分的熟悉，電視上的產(chǎn)品宣傳片也是廣告的一種，還有就是各種宣傳折頁，宣傳單，往往我們在外面逛街時(shí)總會(huì)被人們強(qiáng)塞幾張，但是往往這樣的宣傳單并不具備任何的吸引力換一種說法就是并不會(huì)與受眾產(chǎn)生共鳴，終的下場往往都被丟進(jìn)了垃圾桶。宣傳的效果就微乎其微了，那么宣傳單如何才能具有吸引力呢?宣傳單設(shè)計(jì)公司哪家好呢？
We are all very familiar with media advertising. Product promotional films on TV are also a kind of advertising. There are also various promotional folds and leaflets. Often, when we go shopping outside, people will force a few of them, but often such leaflets do not have any attraction. In other words, they will not resonate with the audience, The end result is often thrown into the dustbin. The effect of publicity is minimal, so how can the leaflet be attractive? Which is a good leaflet design company?
怎么才能夠讓一張小小的宣傳單吸引力，甚是瞬間抓住人們的視線讓其了解宣傳單上的內(nèi)容就十分值得深究，隨著國內(nèi)廣告業(yè)的不斷發(fā)展無數(shù)的廣告人開始投入廣告業(yè)的懷抱，這也讓宣傳單從單純的文字開始像圖文并茂發(fā)展，無數(shù)的模板開始出現(xiàn)在市面上，也極大的豐富了宣傳頁的可讀性，但無法避免同質(zhì)化的存在。
How can we make a small leaflet very attractive, or even instantly catch people's attention and let them understand the contents of the leaflet? With the continuous development of the domestic advertising industry, countless advertisers begin to invest in the arms of the advertising industry, which also makes the leaflet develop from simple words like pictures and texts, and countless templates begin to appear on the market, It also greatly enriches the readability of the publicity page, but can not avoid the existence of homogenization.
一張宣傳頁怎么才能算成功呢？這個(gè)問題十分的簡單，宣傳頁的成功與否就要看宣傳頁是否做到了宣傳的作用，受眾是否會(huì)去閱讀宣傳頁上的內(nèi)容，若是能夠?yàn)槠髽I(yè)或是帶來效益那么宣傳頁就是一份成功的作品，否則就是失敗品。成功的宣傳頁往往不會(huì)缺少趣味性，易讀性，創(chuàng)意性這三種屬性，集三種屬性于一體的宣傳頁就是一份成功的宣傳頁。
How can a leaflet be considered a success? This problem is very simple. The success of the publicity page depends on whether the publicity page has achieved the role of publicity and whether the audience will read the content on the publicity page. If it can bring benefits to the enterprise or brand, the publicity page is a successful work, otherwise it is a failure. Successful publicity pages often do not lack the three attributes of interest, readability and creativity. A publicity page integrating the three attributes is a successful publicity page.
趣味性先來聊一聊趣味性，趣味性表面意思就是有趣，這個(gè)有趣如何用在宣傳頁上呢？我們所認(rèn)知的宣傳頁大多是一張長方形的紙張上面進(jìn)行排版，這樣的東西是毫無趣味性可言的只能說中規(guī)中矩，那么跳開這樣的標(biāo)準(zhǔn)束縛是否會(huì)有新的出路呢？例如做成異型紙張，亦或者做成一些卡通平面形象，這樣宣傳單的趣味性是不是就表現(xiàn)出來了呢？
Interesting first, let's talk about interesting. On the surface, interesting means interesting. How can this interesting be used on the publicity page? Most of the publicity pages we know are arranged on a rectangular paper. Such things are not interesting. We can only say that they are in good order. Will there be a new way out of such standard constraints? For example, make special-shaped paper, or make some cartoon plane images, so does the interest of the leaflet show?
易讀性易讀性就更加的簡單明了了，易讀性就是宣傳頁上的圖文排版的好與壞，一個(gè)的排版能夠?yàn)槭鼙妿硪粓龊〞沉芾斓拈喿x體驗(yàn)，將內(nèi)容盡可能的做到簡短有效，將產(chǎn)品關(guān)鍵詞進(jìn)行提煉后在進(jìn)行排版，在易讀性上就會(huì)有著很好的提升，足夠簡短的話語哪怕受眾只是單純的掃了一眼也能夠看個(gè)完全。
Readability readability is more simple and clear. Readability is the good or bad graphic layout on the publicity page. An excellent layout can bring a hearty reading experience to the audience, make the content as brief and effective as possible, refine the product keywords, and make the layout, which will improve the readability, Short enough words can be seen completely even if the audience just glances at them.
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